Continuing our series for International Women’s Day 2025 on women in iGaming, we are proud to feature Lisa Wilson Chartered FCIPD, Chief People Officer at Annexio Group. (LottoGo.com)
A thriving company culture isn’t just about policies—it’s about people. Lisa Wilson, Chartered FCIPD and Chief People Officer at Annexio Group (LottoGo.com), has dedicated her career to ensuring that workplaces in iGaming are not just productive but also inclusive and supportive. With nearly seven years at Annexio, Lisa has played a pivotal role in shaping people strategies, advocating for diversity, and fostering an environment where talent can truly flourish.
Building a Strong Culture in a Fast-Paced Industry
iGaming is an industry that never stands still, and for HR leaders like Lisa, that presents both challenges and opportunities. Her expertise spans organisational design, recruitment, learning and development, and talent management, all with the goal of ensuring that Annexio remains a place where employees can grow and succeed.
“The iGaming industry is dynamic and constantly evolving, which means HR professionals need to be just as adaptable. It’s not just about hiring talent—it’s about creating a culture where people feel valued, motivated, and empowered to progress in their careers.”
Lisa believes that a strong workplace culture doesn’t happen by chance. It requires leadership, strategic planning, and an unwavering commitment to supporting employees at all levels.
Championing Diversity & Overcoming Industry Challenges
Lisa is a strong advocate for gender diversity and equal opportunities in iGaming. While progress has been made, she acknowledges the challenges women face in a male-dominated industry.
“Women often encounter underrepresentation in leadership roles, which can create a culture where gaining equal respect and visibility is an uphill battle. It takes persistence and a willingness to challenge the status quo.”
At Annexio, Lisa has been instrumental in implementing initiatives that support diversity and inclusion, ensuring that gender equality isn’t just an idea but a reality. She believes that meaningful change comes from fostering an environment where all employees feel valued and empowered.
Career Highlights & Proudest Achievements
Over the past seven years, Lisa has witnessed and contributed to Annexio’s remarkable growth.
“When I joined, Annexio was a small company with big ambitions. Since then, we’ve doubled in size, expanded into new jurisdictions, and introduced exciting new products. Being part of this transformation has been incredibly rewarding.”
Beyond the company’s success, Lisa is also proud of her own professional achievements. With Annexio’s support, she earned Chartered Fellow status with the Chartered Institute of Personnel Development (CIPD) — the highest accreditation in her field.
“Annexio has always championed professional development, and I’m grateful for their support in reaching this milestone. It’s a testament to the company’s commitment to growth, not just for the business but for its people.”
Advice for Women Entering iGaming
Lisa believes that women looking to enter the industry should embrace its fast-paced nature and seek out the right opportunities.
“Understand the industry’s culture and where your skill set fits best. Seek mentors and allies who will support your growth. Most importantly, never be afraid to ask questions and push for opportunities.”
Creating an Inclusive Future
Lisa is passionate about ensuring that companies don’t just hire women but create environments where they can thrive. She believes businesses must go beyond recruitment efforts and focus on retention and career development for female talent.
“Attracting and retaining female talent isn’t just about hiring more women—it’s about providing clear career progression, fair pay, mentorship opportunities, and flexible working arrangements. When companies invest in these areas, they create a culture where diverse leadership can flourish.”
Shaping the Future of Workplace Culture
Lisa Wilson’s impact on iGaming goes far beyond HR policies—she is shaping the future of workplace culture, ensuring that talent is nurtured, diversity is embraced, and opportunities are accessible to all. As iGaming continues to grow, leaders like Lisa will be instrumental in ensuring that progress in diversity and inclusion keeps pace with the industry’s rapid expansion.