As we continue to share incredible stories of women in iGaming in celebration of International Women’s Day 2025, today we shine a light on Tereza Melicharkova, Head of Marketing at Elantil.
The iGaming industry thrives on innovation, creativity, and bold marketing strategies. Few know this better than Tereza Melichárková, Head of Marketing at Elantil, who has spent years shaping some of the industry’s most recognisable brands. From NetEnt to Pragmatic Play, Relax Gaming, and Swintt, her career has been defined by a willingness to embrace challenges, think differently, and drive meaningful change.
A Passion for Growth and Innovation
Tereza’s journey into iGaming started in 2016 when she joined NetEnt’s marketing team. She was drawn to the industry’s fast-moving, creative nature, and while initially intimidated by the technology side, she quickly realised that stepping out of her comfort zone would be key to her success.
“Looking back, joining iGaming was one of the best decisions I’ve ever made. It’s an industry that constantly evolves, and every day brings something new to learn. It rewards curiosity and innovation, which keeps me motivated.”
Now, at Elantil, she is helping redefine how operators take control of their businesses through powerful branding and marketing strategies.
Navigating Challenges and Overcoming Imposter Syndrome
Unlike many women in iGaming, Tereza has been fortunate to work in environments where she has felt supported. However, early in her career, she sometimes struggled to be taken seriously as a young manager.
“If anything, I’ve been my own biggest obstacle. Imposter syndrome is real, and it affects so many women, particularly in leadership roles. There were moments when I doubted whether I truly belonged, despite my experience and achievements. The more we talk about it, the easier it is to push past it and own our success.”
For Tereza, overcoming imposter syndrome was not an overnight process but a continuous effort of recognising her value, seeking mentorship, and embracing her accomplishments. She stresses the importance of speaking openly about these feelings, as addressing them can empower women to step into leadership roles with confidence.
Career Highlights and Proud Moments
Throughout her career, Tereza has spearheaded major marketing campaigns that have helped brands grow their presence in the competitive iGaming space. One of her proudest achievements came with the launch of Elantil.
“The launch campaign was an enormous challenge, with tight deadlines and high expectations. Seeing it all come together was incredibly fulfilling. We had amazing coverage and support from industry media, which meant a lot. It wasn’t just about the campaign—it was about the relationships I’ve built over the years and the trust people have in the brands I represent.”
Beyond the results, Tereza values the teamwork and collaboration that drive successful projects. She believes that building strong industry connections has been instrumental in her career and continues to fuel her passion for marketing in iGaming.
Advice for Women Entering iGaming
For those looking to break into iGaming, Tereza offers simple but powerful advice: “Just do it.”
“Don’t let fear be the barrier to your growth. The industry is constantly evolving, and there’s space for diverse perspectives, creativity, and leadership. Ask questions, speak up, and be curious—learning is part of the journey, and the more you embrace it, the faster you’ll grow.”
The Future of Women in iGaming
Tereza sees positive momentum when it comes to diversity and inclusion in iGaming. While there is still work to be done, she believes that the industry is moving in the right direction.
“iGaming doesn’t shy away from challenges—it acknowledges them and actively works toward solutions. I see real progress every year, both in terms of diversity and in areas like responsible gambling. With the right support, I believe more women will continue to step into leadership roles and help shape the future of the industry.”
A Lasting Impact
With a career built on innovation, bold decision-making, and a passion for learning, Tereza Melichárková continues to be a driving force in iGaming. Her story is one of perseverance, growth, and the belief that women have a crucial role in shaping the industry’s future. By sharing her journey, she hopes to inspire more women to embrace opportunities, challenge self-doubt, and take their place in this ever-evolving sector.