As part of our International Women’s Day 2025 celebration, we continue to highlight the incredible women making strides in the iGaming and Gambling industry.
Behind every thriving iGaming company is a network of strong business relationships, and Ekaterina Mayorova, Business Development and Account Manager at PandaScore, has spent over 14 years mastering the art of building them. From IT and fintech to esports and iGaming, her career has been defined by adaptability, resilience, and a deep understanding of the industry’s evolving landscape.
From IT to iGaming: A Natural Progression
Ekaterina’s journey into iGaming wasn’t planned—it evolved naturally. Having spent five years at Microsoft Malta managing iGaming clients, she developed an in-depth understanding of the sector before transitioning fully into fintech for iGaming at Trustly. Now, at PandaScore, she is at the forefront of esports data, helping iGaming companies leverage cutting-edge insights to drive their business forward.
“The iGaming industry is constantly evolving and improving, which makes it an exciting space for professionals who want to grow and develop their skills.”
Her ability to navigate different sectors and apply her expertise to new challenges has allowed her to thrive in an industry that demands agility and innovation.
Breaking Barriers in a Male-Dominated Industry
While iGaming offers incredible career opportunities, it remains a male-dominated space, and breaking into high-level conversations can sometimes be a challenge.
“Networking is crucial in this industry. Sometimes, as a woman, it takes longer to establish yourself in key discussions, but having a strong professional network makes all the difference.”
Ekaterina acknowledges that making connections and securing a seat at the table isn’t always easy, but she has found support through Women in iGaming groups, which have helped her build confidence and expand her opportunities.
“Being part of these groups has been a game-changer. They provide mentorship, support, and access to new opportunities that might not otherwise be available.”
Career Highlights and Achievements
Throughout her career, Ekaterina has played a crucial role in bridging the gap between technology and iGaming. Some of her proudest achievements include:
- Managing iGaming clients and their IT systems at Microsoft, helping businesses scale and optimise their operations.
- Driving fintech innovation for iGaming payments while working at Trustly, ensuring seamless transactions for operators and players alike.
- Spearheading business development efforts at PandaScore, helping operators harness esports data to create more engaging betting experiences.
Beyond her business achievements, Ekaterina values the relationships she has built along the way, forming meaningful connections with professionals across the globe.
Advice for Women Looking to Succeed in iGaming
Ekaterina is a firm believer that perseverance and confidence are key for women looking to break into the industry.
“Don’t give up, and don’t worry if you don’t have direct experience—this industry values transferable skills.”
She encourages women to:
- Leverage their language and communication skills to explore diverse roles in the industry.
- Step outside their comfort zones and take on new opportunities as they come.
- Seek mentorship and build strong networks that can provide guidance and open doors to new career paths.
The Power of Mentorship and Community
One of the most rewarding aspects of Ekaterina’s career has been the ability to connect with professionals from all over the world. She credits much of her success to the mentorship and support she has received from industry peers, particularly women who have welcomed her into global networks.
“It’s incredible how the industry feels small despite being global. No matter where events happen—Lisbon, Barcelona, Malta, Lagos, or Cape Town—you always find a strong network of women supporting each other.”
Shaping the Future of iGaming
From IT and fintech to esports and iGaming, Ekaterina Mayorova’s journey is proof that adaptability, networking, and continuous learning are the keys to success in this fast-paced industry. By championing mentorship, fostering inclusive business practices, and embracing change, she is helping to pave the way for a more diverse and thriving iGaming ecosystem.