Author: Emma Stevens
The iGaming industry is fast-paced, innovative, and constantly evolving. Yet, like many tech-driven sectors, it has historically been male-dominated. However, change is happening. More women are stepping into leadership roles, shaping company cultures, and driving industry growth.
As we celebrate International Women’s Day, we spotlight the experiences, insights, and aspirations of the women making an impact in iGaming today.
A Week of Inspiration: Showcasing Women in iGaming & Gambling IWD 2025
Over the next week, we will be spotlighting some of the incredible women who are leading the way in iGaming and Gambling. We are grateful to Tereza Melicharkova, Lisa Wilson Chartered FCIPD, Leah Neutel, Claire Adamou and Ekaterina Mayorova, who have kindly contributed their stories, experiences, and advice. Their insights will shed light on the challenges they’ve faced, the successes they’ve achieved, and their hopes for the future of the industry.
These stories are not just about individual accomplishments—they represent a wider movement of change, progress, and empowerment within the sector. Their contributions are helping to accelerate action, shape the industry landscape and pave the way for more women to thrive within iGaming and Gambling. They are inspirational role models, proving that with perseverance and support, real progress can be made.
In advance of the individual features next week, we’re sharing some key takeaways and invaluable pieces of insight from their stories below.
Breaking Barriers and Challenging Perceptions
Women in iGaming have carved out successful careers across a wide range of roles, from operations and marketing to business development and leadership. But despite the progress, challenges remain.
Lisa Wilson Chartered FCIPD, Chief People Officer at Annexio Group (LottoGo.com), acknowledges the industry's diversity struggles:
“The online gambling industry faces challenges with gender diversity and inclusion. Women often encounter underrepresentation in leadership roles, with the sector being male-dominated, which can create a culture where women struggle to gain equal respect and visibility.”
Similarly, Claire Adamou, Vice President at Saroca & Head of Operations at American iGaming Solutions, has witnessed gender biases first hand:
“I've lost count of how many times people ask my age—never heard anyone ask my male colleagues theirs. It’s frustrating, but it also highlights the biases we still need to challenge.”
Leah Neutel, Head of Studio at Relax Gaming, reflects on the progress she’s seen but also the gaps that remain:
"Women are no longer an anomaly in iGaming, and while we’ve made progress, there’s still work to do to increase representation at the top levels of leadership. This is where we have a real opportunity to drive meaningful change for DEI."
Despite these obstacles, women continue to push forward, and initiatives aimed at supporting them are making a tangible difference.
Ekaterina Mayorova, Business Development and Account Manager at PandaScore, highlights the power of networking:
“Women in iGaming groups have been a game-changer. The industry might be global, but these networks create a support system that spans different countries, ensuring women have access to mentorship, career advice, and new opportunities.”
What’s Driving Change?
The industry is evolving, and many companies are taking action to create more inclusive environments. Leaders are recognising that diversity isn’t just about fairness—it’s also a competitive advantage.
Tereza Melicharkova, Head of Marketing at Elantil, sees real momentum:
“I see progress every year, both in terms of diversity and in areas like responsible gambling. The industry acknowledges its challenges and actively works toward solutions. There’s still work to do, but we’re moving in the right direction.”
Lisa Wilson agrees, pointing out that flexible work policies, mentorship programs, and leadership initiatives are critical to retaining female talent.
Claire Adamou believes that real change will come when businesses fully embrace a cultural shift:
“Attracting and retaining female talent requires more than hiring initiatives; it demands a culture that fosters growth, values contributions, and champions success.”
Advice for Women Looking to Enter iGaming
For those considering a career in iGaming & Gambling, the message is clear—go for it. Women who have built successful careers in the sector encourage newcomers to step forward with confidence:
- “Find your allies and mentors—people who will champion your growth.” – Ekaterina Mayorova
- “Confidence is key. Don’t wait until you feel 100% ready for a role—go for it.” – Tereza Melichárková
- “Network, ask questions, and never stop learning.” – Lisa Wilson
- “Know your boundaries and don’t be afraid to use your voice. You need to be your biggest advocate.” – Claire Adamou
- “You don’t need to know everything from day one—just be willing to learn and grow.” – Leah Neutel
The Future is Bright
Women in iGaming & Gambling are no longer an exception—they are the driving force behind some of the most exciting innovations and advancements in the industry. While challenges still exist, the industry is taking steps toward inclusivity, and the future looks promising.
As we celebrate International Women’s Day, let’s continue this conversation. Because when women thrive, the entire iGaming & Gambling industry wins.