How Much Do Events, Sales & Marketing Professionals Earn in the Conferences and Exhibitions Industry in 2025?
If you're wondering what your salary should look like in the conferences and exhibitions industry, you're in the right place. Our 2025 Events, Sales and Marketing Salary Guide is designed specifically for professionals working in events, exhibitions, and B2B conferencing.
Whether you're in conference production, event marketing, or sales, this guide will help you benchmark your earnings, plan your next career move, or hire talent more competitively.
What’s Inside the 2025 Salary Guide?
We’ve researched and analysed data from industry roles to bring you an accurate, up-to-date overview of salary expectations across different experience levels and job functions.
Covered roles include:
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Event Coordinators
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Marketing Executives and Marketing Managers
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Sales Executives and Business Development Managers
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Conference Producers and Conference Directors
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Heads of Marketing, Event Directors, and Senior Leadership Roles
The salaries in this guide also vary slightly depending on the sector — from B2B and B2C events to charities, associations, and venue-based roles. Sector-specific nuances can influence compensation, responsibilities, and benefit packages.
Why Use This Salary Guide?
This guide is a powerful resource for both job seekers and employers:
✅ Employees can benchmark their compensation and negotiate with confidence
✅ Employers can ensure they’re offering competitive packages to attract top talent
In an increasingly competitive market, knowing your worth is critical — and so is retaining high-performing staff with attractive offers.
Who Is This Guide For?
This guide is ideal for:
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Events professionals working in B2B conferences or exhibitions
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Sales and marketing specialists in the live events space
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Hiring managers and talent acquisition teams in the events industry
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Graduates exploring careers in conference production or event marketing
FAQ's
1. What is the average salary for events professionals in 2025?
Salaries vary by role and experience, but event coordinators can expect between £25,000–£35,000, while senior roles like Event Directors may earn £70,000+.
2. How much do marketing professionals earn in the exhibitions industry?
Marketing executives typically earn between £28,000–£45,000, while Heads of Marketing or Marketing Directors can see salaries from £60,000 upwards.
3. What are the top-paying roles in conferences and exhibitions?
Top-paying roles include Conference Directors, Heads of Marketing, Business Development Directors, and Event Directors — with salaries often exceeding £80,000 depending on company size and scope.
4. Does the salary guide include tips on negotiation?
Yes, the 2025 guide includes salary negotiation strategies tailored to events and marketing professionals.
5. Is the salary guide free to download?
Yes! The 2025 Salary Guide for Events, Sales, and Marketing professionals is available for free — just enter your details to download.
Download the 2025 Salary Guide Now
Ready to understand your value or benchmark your team’s pay?
Download your free copy of the 2025 Events, Sales and Marketing Salary Guide by entering your details below.
Let’s drive transparency and fairness across the conferences and exhibitions sector — one salary guide at a time.